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Sun Times Feature Story

Coming To Grips - Again

Hallandale Beach Chamber Hosts Another In A Series of Events, Spotlighted The Area Business Leaders

By Larry Blustein
Late last year, Ellen Mathias of Hallandale Beach attended an event, sponsored by the Hallandale Beach Chamber of Commerce. It turned out to be a career changing evening.

In a business world that is dominated by men, there are many women who have jumped in and have never looked back. Many have made that leap to the head of larger corporations as well as making an impact in the local market.

The Women In Business Council, which is something that the Hallandale Beach Chamber of Commerce has run with very successfully, is coming back once again - and with some more guest speakers and interaction taking place - mark your calendars for Feb. 27.

“I had been working for someone for over 15 years,” Mathias recalled. “But when someone who belonged to the Chamber of Commerce urged me to come to experience the Women In Business event, it truly changed my outlook - and now - I have three other people working for me and we are doing very well.”

Mathias was afraid to take a chance - even with two degrees and plenty of work experience - she felt that men still had that advantage - especially when it came to high level positions.

“When you have grown up in the society we live in, sometimes it takes listening to someone else to be empowered,” Mathias explained. “You have to believe in yourself 100 percent to make any change, and that is the best advice I can give.”

Today, women are wielding more and more power on both sides of the business transaction. In family purchases that involve two adults (a woman and a man), women make:

• 94% of the purchase decision on home furnishings
• 92% of the purchase decision on family vacations
• 91% of the purchase decision on home purchases
• 80% of the purchase decision on healthcare
• 60% of the purchase decision on family cars
• 51% of the purchase decision on consumer electronics

It’s clear that in many cases, women are not just influencing the market; they are the market. And perhaps even more surprising is that these statistics have changed very little over the past 14 years.

To show how much clout women have among Fortune 500 companies - there were 27 of the Fortune 500 companies with women CEOs at the helm. While at first glance 27 may not seem like a lot, it’s an all-time high and when you include the rest of the C-suite (CIOs, CFOs, COOs and more) the numbers clearly show a steady pace of women leading the largest companies in the world.

Women are intuitively great “system-thinkers.” In other words, rather than just look at the piece of the puzzle you’re responsible for and executing on that, which men tend to be very good at, women are adept at looking more holistically at the entire puzzle or system and seeing how the various pieces go together.

The event will take place from 5 p.m. - 7 p.m. at ROK : BRGR at Gulfstream Park (600 Silks Run, #1210, Hallandale Beach, Fl. 33009).

The Women in Business Committee (WIB) is a program of the Hallandale Beach Chamber of Commerce with a mission to engage, enrich and empower area businesswomen. Formed in 2017 by a group of Chamber volunteers, the program increases professional development opportunities through networking and educational events.

The innovative WIB program operates under a unique strategy - focus specifically on the needs of women in business. Topics explored in some of WIB Empowerment Luncheons include: Personal Branding, Business Coaching, Work/Life Balance, Business Etiquette and Living Aboard.

The program’s leadership is dedicated to inviting speakers who have demonstrated excellence in their chosen fields, all of whom can relate to the obstacles and opportunities of being a woman in the business world. Networking events also offer the opportunity to expand business connections and explore potential partnerships.

Prepay ($10 Members. $15 Guests) - At The Door ($15 Members. $20 Guests). For further information, contact the Chamber of Commerce at 954-454-0541.